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Tobias
Freelance Product Designer (UX/UI) · Berlin Product design, from the first data point to the final pixel.
I'm Tobias. I help teams turn requirements into clear decisions, crafted UI and design systems that scale. With AI, I take ideas straight into interactive prototypes in code. Web, iOS and Android, with a human touch.
Selected work
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BeforeAfterUnsere Empfehlung21:40BER13:05SGN08:55SGN19:55BERPLUS Preis647 €Normalpreis
708 € p.P.Wählen › Normalpreis708 €Angebot wählen › PLUS Preis647 €KPI-driven product design
Three moments that decide a booking
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BeforeAfter60 components30 core components
Design systems 0→1
60 legacy components, one source of truth
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Research & UX strategy
An esports platform people can follow
More work
Smaller projects, same care
- Enterprise design system Icon system, move from Adobe XD to Figma, rebuilt components, tokens and type Foundation
- Team profiles Performance history across seasons for 1,500+ esports teams Shipped
- More coming soon New projects are on the way. Check back, or leave a note if you want a heads-up :) Soon
How I work
Five principles, one core
What I bring to every team, and where you can see it in my work.
- 01
AI does the busywork. People make the decisions.
Design to Code - 02
Count value, not clicks.
Invia · Offer Box - 03
Make the customer's next decision obvious.
Invia · Flex Ticket - 04
Every design decision should be easy to explain.
Esports platform - 05
One decision at a time.
Invia · Price Guarantee
Honest beats pushy.
"From restaurants to esports stages to booking funnels, I learned the same thing: people decide better when the choice is clear and fair. So I keep the important choices obvious, and I let the test decide."
Fun
Things I build to learn
New tools get tested on real use cases first. Each one comes with a tutorial, so you can build it too.
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Tutorial · Figma Motion
Ride Recap
An animated Instagram story from real ride data. Components, a custom shader and Figma Motion, all in one file.
Read the tutorial -
Growth experiment
@ridewithtobi
4M+ views in 6 months
My cycling channel is a test lab for hooks, retention and storytelling. 5,000+ followers so far.
Follow along -
Next up
Ride Recap carousel
A feed version of the story, with routes read straight from GPX files.
In the works
Berlin, usually on a bikeOn stage, headset on
- Former esports caster & moderator
- Passionate about gravel cycling
- Trained in hospitality
About
Not the usual route into design
I started out in restaurants, studied science, and called esports matches live before I moved into UX. Each stop still shows up in how I work: I read people quickly, I trust data over gut feeling, and I explain complex things in plain words.
Today, with six years in UX, I work as a freelance UX/UI and product designer in Berlin. I design products across B2B SaaS, travel and gaming, and I build the systems that keep them consistent.
- HospitalityRestaurant & Convention Management
- ScienceData-driven work
- EsportsCommentator & Analyst
Stage Host - UX/UI DesignerResearch, UX & design systems
Notes
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