Product Designer turning complex user journeys into measurable business impact — across web and mobile.

Based in Berlin · Driving conversion and UX at Invia Flights ✈️

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SELECTED WORK

Other Notable Work

Flex Ticket Adaptation

Adapted the established Flex Ticket pattern (used by platforms like GetYourGuide and Booking.com) to fluege.de specific insurance partnerships. Solo-designed the integration into the booking flow across Web, iOS and Android within a focused two-week sprint.

Booking FlowInsurance PartnershipsPattern Adaptation

Enterprise Design System Foundation

Led the design system foundation work for an enterprise B2B platform, including a unified icon system, the migration from Adobe XD to Figma and the rebuild of core UI components, tokens and typography.

Design SystemsDesign TokensTool Migration

Who I am?

Product Designer based in Berlin with a focus on conversion-driven product experiences and scalable systems.
I work across web and mobile (iOS & Android), using KPIs, A/B testing and user insights to improve complex user journeys.
My experience spans e-commerce, enterprise and gaming platforms, where I design and optimize products with a strong focus on measurable impact.

Let’s connect

I’m currently open to new opportunities in Product Design and UX.If you’re building meaningful products and looking for someone focused on conversion, mobile UX and measurable impact, feel free to reach out.

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MY ROLE

I owned the end-to-end concept and design of Smart Price Guarantee, an intelligent post-booking feature that turned the gap between booking and ticket issuance into measurable user value. As Lead Product Designer, I drove the concept from initial idea through cross-platform implementation across Web, iOS and Android, in close collaboration with Business Operations and a dedicated engineering team.

THE PROBLEM

Users knew about the 1 to 3 day issuance delay, but they had no way to act on it. If a flight became cheaper in those days, the saving simply went to the airline, never to the customer who already paid the higher price.
This created a quiet but persistent trust issue:

The challenge was clear: turn a known industry frustration into a competitive trust advantage.

DISCOVERY & MARKET POSITIONING

Before designing the feature, I conducted a competitive analysis across DACH and international flight booking platforms to understand how the industry was handling price uncertainty.
The pattern was consistent: most competitors offered pre-booking price watch tools that notified users when prices dropped, leaving the burden of timing on the customer. Some required insurance products to recover savings. None solved the problem after the booking was already made.

This reframe became the foundation of Smart Price Guarantee: an automatic, insurance-free, in-the-background mechanism that turned the 1 to 3 day issuance window from a vulnerability into a value proposition.

KEY IMPROVEMENTS

Opt-in at the right moment

Designed the in-funnel opt-in to appear at the exact decision moment, framed as an automatic safeguard rather than an upsell. The placement, copy and visual weight were calibrated to feel like a service, not a sales pitch.

Building trust without selling

Used transparent language, clear mechanics and zero insurance jargon. Every UI element answered the unspoken user question: "What's the catch?"

Native consistency across platforms

Adapted the feature to iOS HIG, Material Design and responsive Web while keeping the trust mechanics identical. Same logic, three platform-native expressions.

IMPACT

The feature drove measurable improvements in customer satisfaction, with post-launch surveys showing increased NPS and users specifically citing the price guarantee as a reason for trust in the platform.Internally, Smart Price Guarantee was celebrated company-wide as a flagship feature in All-Hands meetings, recognized as a successful example of turning industry friction into competitive advantage.

LEARNINGS

1. Trust UX requires zero compromise

When users see something that sounds too good to be true, transparency isn't a nice-to-have, it's the entire product. Every word of copy, every UI element and every flow had to answer "what's the catch?" before users asked it.

2. Native consistency means translating, not copying

Same logic, same trust mechanics, three platform-native expressions. iOS, Android and Web each had their own visual language and interaction patterns, but the user feeling had to be identical. Cross-platform design isn't visual matching, it's emotional matching.

3. Competitive analysis as strategic discovery

Without classic user research available, market analysis became the foundation for product strategy. Looking at what competitors weren't doing turned out to be more valuable than copying what they were.

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MY ROLE

As the UX & product designer across 4 esports products serving 50,000+ users per season in the DACH region, I owned the full design process from research to shipped product. I drove key IA and product decisions in close collaboration with the team.

THE PROBLEM

As the platform grew across 4 products, the experience became increasingly fragmented.

Navigation was built around league data models, not user intent. Users struggled to:

RESEARCH & DISCOVERY

I combined four research methods: Hotjar behavioral analysis, Maze tests, moderated usability sessions and card sorting with 25 participants.
Hotjar behavioral analysis, unmoderated Maze tests, moderated usability sessions and card sorting with 25 participants.Hotjar revealed users were scrolling past key navigation. Usability testing surfaced the core problem: newcomers couldn't answer "When and where is my next match?"Usability testing surfaced a deeper problem: newcomers to the platform couldn't answer a basic question from the interface: "When and where is my next match?"
The bracket structure was built around league data models, not around what players actually needed to know.

KEY IMPROVEMENTS

Information Architecture

Restructured navigation hierarchy from liga-first to match-first across 8 competitions.

Tournament Brackets

Redesigned brackets and league tables to clearly communicate competition progress.

Team Profiles & History

Enhanced team pages with historical performance data across seasons.

Ecosystem Features

Live stream visualization, match ticker, MVP transfer market and participant lists.

IMPACT

LEARNINGS

1. Data beats assumptions

As a designer, I assumed the navigation problems were visual. Hotjar recordings proved otherwise: users knew where to look, they just couldn't predict what they'd find there.
That shift from gut feeling to behavioral evidence changed how I approach every problem since.

2. Three user groups means three truths

Players, teams and spectators used the same platform with completely different mental models. Early in the project I was designing for one generic 'user'.
Usability testing forced me to separate those perspectives, and the registration drop-off reduction of 30% was a direct result of that shift.

3. Set quantitative benchmarks from beginning

Looking back, I would have defined success metrics before the redesign, not after. We measured impact retrospectively.
Setting a baseline NPS or task-completion benchmark upfront would have made the outcome story significantly stronger.

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